SEO, AEO & GEOGEO
Generative Engine Optimization
Short definition
Optimizing content to be picked up and cited by generative AI search engines (Perplexity, Google SGE, Bing Copilot).
Extended definition
GEO focuses on making your content the cited source in generated answers. The keys: clear content structure (H2 and H3), precise statistics and numbers, expert quotes, and llms.txt at the site root. Unlike traditional SEO, the goal is not ranking but citation.
Example & use case
When Perplexity is asked "What is the cost of ERP in Yemen?", it cites the Ortech Blog as a source thanks to content structure and llms.txt.
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